Solender Capital

Operator-led capital for founder-led companies

We invest $100K to $500K into founder-run businesses where hands-on operators can actually move the needle, not just wire the money.

Book a call See the portfolio

Solender Capital backs founders who are in the trenches, scaling real businesses with real customers.

We don’t just “advise.” We build go-to-market engines, automate sales, clean up operations, and help teams step out of the day-to-day grind so the company can actually grow.

We typically come in as a silent investor, operating partner, or board-level advisor across B2B services, technology, and event-driven businesses.

Check size: $100K to $500K
Sweet spot: profitable or near-profitable operators with momentum
Where we help: GTM, sales systems, operational efficiency, delegation

Book a call

Portfolio

B2B SaaS / Revenue Operations
Outsourced SDR + account management to build predictable pipeline.
Active
Location
North America

Relationship
Founder / Operator, Operating Partner
Ownership
Majority-owned
Status
Active
Investment size
$100K to $500K
What they do

Toplineflow is an outsourced sales development and account management partner for B2B companies, helping tech and financial services organizations across the U.S. and Canada build predictable pipeline and retain customers.

What we did
- Served as core investor and CEO
- Designed and executed go-to-market strategy
- Built pricing model and offer structure
- Implemented sales automation
- Scaled U.S. and Canada customer base
Stage & status

Active portfolio company with operator involvement.
Food & Beverage
Modern barbecue with a Mediterranean twist, serving the DMV.
Active
Location
North Bethesda & Rockville

Relationship
Silent Investor
Ownership
Minority-stake
Status
Active
What they do

Silver and Sons Barbecue combines smoked meats with Mediterranean flavors, operating food trucks, a brick-and-mortar store, and large-event catering.

What we did
- Provided growth capital
- Supported marketing strategy
- Helped with GTM goals and 2025 revenue milestones
Stage & status

Active minority investment.
Media / Content Technology
User-driven media at scale for brands and campaigns.
Active
Relationship
Silent Investor
Ownership
Minority-stake
Status
Active
What they do

Cinebody helps brands capture user-generated content at scale through a distributed media creation platform.

What we did
- Passive investor through Corestone Capital
- Provide network and advisory support
Stage & status

Active minority investment.
IT Services
IT reseller focused on voice, cybersecurity, and infrastructure.
Exited
Relationship
Silent Investor, Operating Partner
Ownership
Minority-stake
Status
Exited
What they do

A recurring-revenue IT reseller offering voice, cybersecurity, BDR, and infrastructure services.

What we did
- Core investor with equity stake
- Helped structure MRR strategy
- Advised on service mix
Stage & status

Exited portfolio company (2023).
Procurement / IT / AI
AI-powered procurement for modern IT buying.
Active
Relationship
Silent Investor, Advisor / Board
Ownership
Minority-stake
Status
Active
What they do

An AI-driven procurement platform to intelligently evaluate and manage technology vendors.

What we did
- Early-stage capital partner
- Helped build initial GTM
- Supported sales strategy
- Leveraged IT Select operating experience
Stage & status

Active strategic partnership.
Event Services
Flagship event brand proving systems can scale an experience business.
Active
Relationship
Founder / Operator
Ownership
Majority-owned
Status
Active
What they do

Market-leading entertainment company producing hundreds of events annually.

What we did
- Founded and built from the ground up
- Created automation-driven sales engine
- Documented and delegated operations
- Scaled into a high-margin asset
Stage & status

Flagship operating company.
Event Services
High-impact bar mitzvahs, corporate events, and photo experiences.
Active
Relationship
Operating Partner
Ownership
Majority-owned
Status
Active
What they do

Event company serving DC, Maryland, and Virginia with bar mitzvahs, corporate activations, and photo experiences.

What we did
- Majority investor and operator
- Built sales and marketing strategy
- Improved operational efficiency
- Enabled founder to work “on” the business, not “in” it
Stage & status

Active, fast-growing portfolio company.
Event Services
Premium DJ and event entertainment for weddings and corporate clients.
Exited
Relationship
Founder / Operator
Ownership
Majority-owned
Status
Exited
What they do

Boutique event entertainment company focused on weddings and corporate work.

What we did
- Implemented pricing and sales systems
- Created a strong referral-based pipeline
- Prepared for successful exit
Stage & status

Exited portfolio company.
IT Advisory, Technology Procurement, Vendor Selection
The concierge for IT procurement
Active

Location
United States (HQ in Maryland; national client base)

Relationship
Founder-led, long-term operator
Ownership
Privately owned by Solender Capital
Status
Active
Investment size
$750K

What they do

IT Select is an IT advisory and procurement firm that helps mid-market companies (500 to 1500 employees) evaluate and select the right technology vendors, covering cybersecurity, connectivity, SD-WAN, backup & DR, cloud, phone systems, and more. The service is free to clients: IT Select is paid by the winning vendor via referral commissions, expansion/renewal commissions, resell margins, and a vendor marketing program that includes a dedicated SDR and exclusivity for participating vendors.

What we did

We injected strategic capital and rebuilt IT Select into a predictable, high-margin MRR powerhouse. The business was re-architected from a founder-driven consultancy into a scalable procurement engine powered by systems, process, and recurring revenue. We centralized sales ops, deployed an SDR model, and implemented a project-management-led delivery structure so the business no longer relies on a single producer.
We also formalized the Engagement Charter, with an enforceable $3,000 kill fee, and strengthened vendor relationships through a high-ROI Vendor Marketing Program that creates consistent, contract-backed monthly revenue. We expanded beyond referral commissions into renewal/expansion commissions and a hardware/software resell arm, stabilizing cash flow and building true recurring income.
The result: a capital-efficient, diversified revenue model that compounds monthly, increases lifetime value, and positions IT Select as a category leader in technology procurement.