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Operator-Led Capital for Founder-Led Companies
We invest $100K–$500K into founder-run businesses where hands-on operators can actually move the needle — not just wire the money.
Solender Capital backs founders who are in the trenches, scaling real businesses with real customers.
We don’t just “advise.” We build go-to-market engines, automate sales, clean up operations, and help teams step out of the day-to-day grind so the company can actually grow.
We typically come in as a silent investor, operating partner, or board-level advisor across B2B services, technology, and event-driven businesses.
Outsourced SDR + account management to build predictable pipeline.
What they do
Toplineflow is an outsourced sales development and account management partner for B2B companies, helping tech and financial services organizations across the U.S. and Canada build predictable pipeline and retain customers.
What we did
- Served as core investor and CEO
- Designed and executed go-to-marketstrategy
- Built pricing model and offerstructure
- Implemented sales automation
- Scaled U.S. and Canada customerbase
Stage & Status
Active portfolio company with operator involvement.
Modern barbecue with a Mediterranean twist, serving the DMV.
What they do
Silver and Sons Barbecue combines smoked meats with Mediterranean flavors, operating food trucks, a brick-and-mortar store, and large-event catering.
What we did
- Provided growth capital
- Supported marketing strategy
- Helped with GTM goals and 2025revenue milestones
Stage & Status
Active minority investment.
User-driven media at scale for brands and campaigns.
What they do
Cinebody helps brands capture user-generated content at scale through a distributed media creation platform.
What we did
- Passive investor through Corestone Capital
- Provide network and advisorysupport
Stage & Status
Active minority investment.
IT reseller focused on voice, cybersecurity, and infrastructure.
What they do
A recurring-revenue IT reseller offering voice, cybersecurity, BDR, and infrastructure services.
What we did
- Core investor with equity stake
- Helped structure MRR strategy
- Advised on service mix
Stage & Status
Exited portfolio company (2023).
AI-powered procurement for modern IT buying.
What they do
An AI-driven procurement platform to intelligently evaluate and manage technology vendors.
What we did
- Early-stage capital partner
- Helped build initial GTM
- Supported sales strategy
- Leveraged IT Select operatingexperience
Stage & Status
Active strategic partnership.
Flagship event brand proving systems can scale an experience business.
What they do
Market-leading entertainment company producing hundreds of events annually.
What we did
- Founded and built from the ground up
- Created automation-driven salesengine
- Documented and delegatedoperations
- Scaled into a high-margin asset
Stage & Status
Flagship operating company.
High-impact bar mitzvahs, corporate events, and photo experiences.
What they do
Event company serving DC, Maryland, and Virginia with bar mitzvahs, corporate activations, and photo experiences.
What we did
- Majority investor and operator
- Built sales and marketing strategy
- Improved operational efficiency
- Enabled founder to work “on”the business, not “in” it
Stage & Status
Active, fast-growing portfolio company.
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Premium DJ and event entertainment for weddings and corporate clients.
What they do
Boutique event entertainment company focused on weddings and corporate work.
What we did
- Implemented pricing and sales systems
- Created a strong referral-basedpipeline
- Prepared for successful exit
Stage & Status
Exited portfolio company.
The Concierge for IT Procurement
What they do
IT Select is an IT advisory and procurement firm that helps mid-market companies (500–1500 employees) evaluate and select the right technology vendors—covering cybersecurity, connectivity, SD-WAN, backup & DR, cloud, phone systems, and more. The service is free to clients: IT Select is paid by the winning vendor via referral commissions, expansion/renewal commissions, resell margins, and a vendor marketing program that includes a dedicated SDR and exclusivity for participating vendors.
What we did
We injected strategic capital and rebuilt IT Select into a predictable, high-margin MRR powerhouse. The business was re-architected from a founder-driven consultancy into a scalable procurement engine powered by systems, process, and recurring revenue. We centralized sales ops, deployed an SDR model, and implemented a project-management-led delivery structure so the business no longer relies on a single producer.
We also formalized the Engagement Charter—with an enforceable $3,000 kill fee—and strengthened vendor relationships through a high-ROI Vendor Marketing Program that creates consistent, contract-backed monthly revenue. We expanded beyond referral commissions into renewal/expansion commissions and a hardware/software resell arm, stabilizing cash flow and building true recurring income.
The result: a capital-efficient, diversified revenue model that compounds monthly, increases lifetime value, and positions IT Select as a category leader in technology procurement.
Stage & Status
Let’s Start the Conversation.
Whether you’re planning, scaling, or inspiring — I’d love to help.
Helping operators build systems that scale, cut waste that hurts, and create moments that matter.